Blog
What sales engagement tools cost, how they compare, and what it takes to run email, SMS and call sequences on infrastructure you control.
12 min read
Add Outreach-style email, call and SMS sequences to a custom CRM: sync contacts, build an Enroll button, write replies back, and run a task inbox. With code.
9 min read
Apollo.io alternatives for sequencing: OpenSequence, Outreach, Salesloft, HubSpot, lemlist, Instantly and Reply.io, with prices checked in October 2026.
11 min read
A sales sequencer takes 16 to 24 engineer-weeks, not a cron job. This post covers time zones, double sends, caps, replies, bounces and RFC 8058, with our code.
11 min read
Cold email deliverability for self-hosted sequences: Gmail, Yahoo and Outlook sender rules, SPF, DKIM and DMARC records, mailbox caps, bounces and opt-outs.
11 min read
Customer.io handles lifecycle email to people who signed up. Its policy bans cold lists, and it cannot send from a rep's Gmail or stop on a reply.
10 min read
lemlist's Email plan is $55 a month flat and Multichannel is $87 per user. When your own Gmail and Postgres sequences beat it, and when they do not.
10 min read
Outreach vs Salesloft pricing for 15 reps in 2026. Year one is $36,000 to $40,000 on Outreach, $18,000 to $35,000 on Salesloft and about $16,200 self-hosted.
12 min read
Replace a sales engagement platform in about six weeks. See what Outreach, Salesloft, Apollo and lemlist export, how to map steps, and how to cut over.
Get started
Start the image, create a project and follow the six calls in the quickstart. Mock providers are on in development, so nothing leaves your machine until you connect a real account.